Best Annuity Companies – How to Find the Best Annuity Provider
Best Annuity Companies Guide…

In order to find the best annuity rates in the UK, you have to check with the best annuity companies. But what exactly makes a good annuity provider?
1. High credit ratings. These indicate a company’s credit quality or financial stability. It is very important to go with a company that is financially stable since this means your investments will not go down the drain, but rather provide high returns.
In the UK, the most reliable credit rating companies are Standard & Poor’s and Moody’s.
2. Experience. Find out when the company was established. If the company has been around a long time, chances are it knows what it’s doing.
3. Product range. What products does the company offer? Does it specialize in annuities or does it offer other investment products as well? What types of annuities does it offer?
4. Large investor base. The best annuity companies usually have a lot of investors or customers, and manage billions of pounds in funds every year, a testament to their good investment skills and decisions and their excellent service.
Based on this criteria, here are the best annuity companies in the UK.
Prudential Assurance – Established in 1848, Prudential is one of the leading names in the UK financial market. In fact, it is the top provider of pensions and annuities in the UK with over a million clients.
It also has solid ratings – AA from Standard & Poor’s which translates to a very strong capacity to meet financial commitments, and Aa2 rating from Moody’s, which indicates high credit quality and a very low credit risk.
Aviva – Aviva is the sixth largest insurance group in the world and the leading provider for life insurance in the UK. It is also a top annuity provider, providing standard pension annuities and enhanced pension annuities to around 750,000 customers. It has an AA rating from Standard & Poor’s and an Aa3 rating from Moody’s, which is still very good.
Canada Life – Canada Life is a subsidiary of Canada-based Great-West Lifeco Inc which was established in the UK in 1903. It also has good ratings – AA from Standard & Poor’s and Aa3 from Moody’s.
Liverpool Victoria – Established in 1843, Liverpool Victoria is the oldest mutual insurance company and the largest friendly society in the UK. It offers standard pension annuities and with profits pension annuities.
Just Retirement – Just Retirement is a company owned by Avalon Acquisitions and backed by one of Europe’s largest private equity investors. Based in Surrey, it is also the leading provider of enhanced annuities in the UK.
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